Bentley Motors has backed a project aimed at inspiring a group of disadvantaged parents and children through the power of theatre.
A charitable fund run by the Crewe-headquartered company has given a grant to the New Vic Theatre to support its vital education and community outreach work.
The project has been delivered at two children’s centres – Monks Coppenhall and Oak Tree – and involves 15 parents and 15 children at each location.
The family workshops aim to develop communication as well as inspiring and promoting theatre-making and craft skills.
A grant of £6,670 was awarded to the project which began in September 2016 with families later taking part in a Christmas Tale Trail, a 45-minute interactive performance.
The New Vic is one of the country’s most successful producing theatres and a key part of the region’s cultural life. Its award-winning community programme and education work reaches more than 25,000 people of all ages each year.
The New Vic project is the latest community initiative to be supported by Bentley since the company launched its charitable fund in 2012. In total, it has given out grants of more than £91,000. The fund is administered by Cheshire Community Foundation, which aims to match charitable donors with the causes that matter most in Cheshire and Warrington.
The Bentley Fund looks to support deserving projects within a 20-mile radius of its headquarters with a focus on health, education, children and social deprivation.
Sally Hepton, Bentley’s Director of Government Relations and CSR, said: “The programme run by the New Vic is quite simply inspirational. It allows parents and children to spend quality time together and to learn things about one another that they didn’t know before.
“As a result of watching the project unfold, we have approached the Crewe Lyceum to see if we can run a similar programme with them.”
Fiona Wallace, Executive Director of the New Vic, said: “We are passionate about using the power of theatre to enhance the life skills and opportunities for some of the more disadvantaged people in our community. We are extremely grateful to Bentley for choosing to support this particular programme and helping to make it such a resounding success.”
Zoe Sheppard, Chief Executive of Cheshire Community Foundation, said: “We are delighted to have played an important part in bringing together Bentley and the New Vic for this vital community project which will make such a difference to the lives of those taking part.”